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Career & Technical Education · All grades

Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing

Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.

$5USD · Digital download

Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition. They then design a sustainable multi-channel campaign using social media, print, digital, and experiential platforms.

4 pagesof ready-to-use material · PDF
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What you’ll teach

Clear goals. Useful learning.

  • Students will analyze regional attractions using tourism criteria.
  • Students will develop a target visitor persona and value proposition.
  • Students will design a creative, sustainable multi-channel tourism campaign.
  • Students will evaluate campaign outcomes and strategic effectiveness.