Influencer Marketing: A Data-Driven Approach

Students analyze hypothetical influencer data, calculate engaged users per dollar, and recommend influencers within a marketing budget.

$4.99USD · Digital download

Students analyze hypothetical influencer data, calculate engaged users per dollar, and recommend influencers within a marketing budget. The worksheet also includes a C-E-R justification task, influencer profile activity, and prompts about brand alignment, audience demographics, and ethical promotion.

3 pagesof ready-to-use material · PDF

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What you’ll teach

Clear goals. Useful learning.

Students will calculate engaged users per dollar using influencer performance data.
Students will evaluate cost-effectiveness and make budget-based marketing recommendations.
Students will justify marketing decisions using claims, evidence, and reasoning.
Students will identify ethical considerations in influencer marketing and digital promotion.

Influencer Marketing: A Data-Driven Approach

See exactly what you’ll get

Clear goals. Useful learning.

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