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English Language Arts · 7–12

Analyzing Persuasive Advertising Techniques

Students analyze advertisements for emotional appeals, bandwagon effects, celebrity endorsements, lifestyle associations, and implicit messages.

$5USD · Digital download

Students analyze advertisements for emotional appeals, bandwagon effects, celebrity endorsements, lifestyle associations, and implicit messages. Activities include See-Think-Wonder analysis, ethical evaluation, group discussion, and planning a counter-ad promoting healthy alternatives.

4 pagesof ready-to-use material · PDF
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What you’ll teach

Clear goals. Useful learning.

  • Students will identify persuasive techniques used in advertisements.
  • Students will analyze how advertising shapes perceptions of risky behaviors.
  • Students will evaluate the ethical implications of persuasive messages.
  • Students will plan a counter-ad using purposeful persuasive techniques.