Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students define and prioritize core values, then apply them to moral dilemmas involving honesty, loyalty, fairness, and kindness.
Students define and prioritize core values, then apply them to moral dilemmas involving honesty, loyalty, fairness, and kindness. Reflection questions, partner discussion prompts, and a create-your-own dilemma task support ethical reasoning and personal reflection.
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