Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students read about Uber's founding, disruptive business model, global expansion, and challenges.
Students read about Uber's founding, disruptive business model, global expansion, and challenges. Comprehension questions, comparison activities, a growth timeline, and data interpretation tasks support analysis of entrepreneurship and innovation.
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