Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students examine Wells Fargo’s aggressive sales culture, the “Eight is Great” strategy, and the unauthorized account scandal.
Students examine Wells Fargo’s aggressive sales culture, the “Eight is Great” strategy, and the unauthorized account scandal. Comprehension and critical-thinking questions support discussion of leadership priorities, workplace pressure, and ethical decision-making.
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