Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students act as travel agents to design realistic itineraries based on traveler interests, budgets, schedules, and constraints.
Students act as travel agents to design realistic itineraries based on traveler interests, budgets, schedules, and constraints. The challenge includes vocabulary, traveler profiles, transportation comparisons, budgeting requirements, and success criteria for evaluating completed itineraries.
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