Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
This four-page resource introduces confirmation, anchoring, availability, and optimism biases through definitions, real-world examples, a flowchart, and a comparison table.
This four-page resource introduces confirmation, anchoring, availability, and optimism biases through definitions, real-world examples, a flowchart, and a comparison table. Reflection prompts help students connect cognitive biases to their own thinking and decisions.
For use by one educator and their students. Need a school or team licence? Contact us before sharing.
Watermarked, reduced-quality preview. The downloaded files are the full, unwatermarked pages.