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Understanding Persuasive Design: The Attention Game

Students examine how digital features such as infinite scroll, notifications, autoplay, likes, and streaks influence user behavior.

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Students examine how digital features such as infinite scroll, notifications, autoplay, likes, and streaks influence user behavior. Reflection prompts, partner discussion, app analysis, and critical-thinking questions connect persuasive design to attention and company profits.

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What you’ll teach

Clear goals. Useful learning.

  • Students will identify common persuasive design techniques in digital media.
  • Students will explain how interface features influence attention and user behavior.
  • Students will connect user engagement to advertising, data collection, and in-app purchases.
  • Students will analyze persuasive techniques used by a popular app.
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