Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students learn about COP30 and examine the priorities, concerns, and perspectives of stakeholders involved in global climate negotiations.
Students learn about COP30 and examine the priorities, concerns, and perspectives of stakeholders involved in global climate negotiations. The activity includes background information, key agenda issues, stakeholder profiles, and prompts for analyzing primary goals and fears.
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