Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students examine bias, intent, author expertise, website clues, and red flags to rank digital sources by credibility.
Students examine bias, intent, author expertise, website clues, and red flags to rank digital sources by credibility. Includes reflection prompts, a credibility checklist, and comparison activities using sample websites.
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