Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students examine why medieval castles were built and how their designs evolved from motte-and-bailey forts to stone and concentric castles.
Students examine why medieval castles were built and how their designs evolved from motte-and-bailey forts to stone and concentric castles. Reading passages, classification activities, and critical-thinking questions explore castles’ military, administrative, and social purposes.
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