Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students simulate a merchant journey from Chang'an to Antioch while exploring trade goods, geographic challenges, and cultural exchange.
Students simulate a merchant journey from Chang'an to Antioch while exploring trade goods, geographic challenges, and cultural exchange. The portfolio includes route mapping, cultural exchange records, merchant journal entries, and artifact documentation.
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