Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students develop a business idea and work through feasibility, target customers, market research, startup costs, pricing, revenue, and break-even planning.
Students develop a business idea and work through feasibility, target customers, market research, startup costs, pricing, revenue, and break-even planning. The challenge also introduces marketing and highlights young entrepreneurs through real-world examples.
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