Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students learn about the 1814 defense of Fort McHenry, the Battle of Baltimore, and Francis Scott Key’s inspiration for writing the national anthem.
Students learn about the 1814 defense of Fort McHenry, the Battle of Baltimore, and Francis Scott Key’s inspiration for writing the national anthem. The lesson includes historical background, learning goals, illustrations, and comprehension questions.
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