Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students investigate how road salt lowers water’s freezing point and improves winter road safety.
Students investigate how road salt lowers water’s freezing point and improves winter road safety. They also examine salt runoff, salinization, and impacts on freshwater ecosystems through charts, prompts, and an Alberta-based case study.
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