Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students examine the 1901 Spindletop discovery and trace how technological innovation fueled economic and social change in Texas.
Students examine the 1901 Spindletop discovery and trace how technological innovation fueled economic and social change in Texas. The activity explores both opportunities and challenges created by the oil boom through historical text and timeline work.
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