Tourism Campaign Project: Regional Analysis and Multi-Channel Marketing
Students research regional attractions, analyze their tourism value, define a target visitor persona, and develop a compelling value proposition.
Students investigate why California wildfires are becoming more frequent and destructive through fire ecology, data analysis, case studies, and climate connections.
Students investigate why California wildfires are becoming more frequent and destructive through fire ecology, data analysis, case studies, and climate connections. The resource explores Indigenous cultural burning, prescribed fire, ecosystem succession, and the wildland-urban interface.
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